Founding –

Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, which is based in Mumbai. RRL was set up in 2006 and marks the foray of the Reliance Group into organized retail. RRL has been conceptualized to include growth for farmers, vendor partners, small shopkeepers and consumers. It is based on Reliance’s backward integration strategy, to build a value chain starting from farmers to consumers.

Important past events – Growth graph of the company and important events over the years. E.g. the Demerger, any significant Mergers & Acquisitions

Products:

Business Divisions –

Reliance Retail Ltd. has a number of company-owned outlets along with a franchisee format that would be in collaboration with Kirana shop owners. Its various divisions are:

Reliance Mart – It is designed to be an all under one roof supermarket that again caters to household needs.

Reliance Fresh was the first amongst various format stores to be launched by Reliance Retail Ltd. It currently has 453 stores operational across India and the ideology behind the initiative has been to bring “Farm to fork” thereby removing middle men and benefitting both farmer and consumer. The stores would typically be of an area of around 3,000-5,000 sq ft. Each store is to provide fresh fruits, vegetables and also products of Reliance Select and other related groceries. Each store is to at least 50 employees, thereby giving employment to around 1,500 people in the 30 new outlets. The retail major plans to have a total of 100m sq ft of retail space in 800 cities by the calendar year 2010 and generate revenues of $22 billion by the end of financial year 2011. Presently the Reliance Fresh store sizes are between 1100 sq ft and 7500 sq ft depending upon the location.

Reliance Super will be a smaller version of the hypermarket format. It is to offer over 10,000 products in various categories like grocery, home care, stationery, pharmaceutical products, apparels & accessories, FMCG, consumer durables & IT, automotive accessories and lifestyle products. Reliance Super stores are to be large supermarkets with an area of 4,000 to 10,000 sq. ft. and will not sell fruits and vegetables like Reliance Fresh.

Reliance Digital is a consumer electronics concept mega store. It is designed to be a one stop shop for all technology solutions in the field of consumer electronics, home appliances, information technology and telecommunications. The stores are to cover an area of more than 15,000 sq. ft. and offer a variety of over 4,000 products spread across 150 brands along with solution bundles to meet diverse customer needs. The staff will counsel and guide customers not only to buy products but also provide complete solutions to ensure consumers buy the right product at the right price. It will continue to offer Reliance One, a common membership and loyalty program across all formats, which follows the philosophy ’Earn Anywhere, Spend Anywhere’. It shall also provide finance options for purchases. Reliance Digital is to be a large format store spread across 15,000 to 35,000 sq. ft. and is scheduled to come up in 70 cities in India in the near future.

Reliance Trends is a specialty apparel store that will sell men, women and children’s garments. The store will carry the best of national and international brands like John Players, Peter England, Indigo Nation, Wrangler, Reebok, and Lee, apart from in-house brands. The store layout is to compliment the evolving taste and preference of fashion savvy consumers, giving them an opportunity to view /shop with ease, along with well trained customer service associates, to compliment the entire shopping process. By 2010, Reliance has planned to open 100 more stores across the country with focus on major cities. The company is targeting a turnover of Rs. 20,000 crore ($5 billion) from this format. This is a part of the US$ 25 billion (Rs. 100,000 crore) overall sales from retail business.

Reliance Wellness is a chain of specialty wellness stores that would offer pre-emptive, curative as well as health and beauty solutions. The store is to add value to people’s lives, by providing products and services that will proactively work to enrich people’s body, mind and spirit. It is to house world class products under one roof and also educate consumers on their health needs, thus enabling them to take charge of their health. It will sell international and national brands like H2O, Neutrogena, Olay, Sports Nutrition, etc. They will also house alternate medicine, health books & music. The stores are to showcase Wellness Events, Seminars, Workshops and Advisory camps on contemporary wellness issues like diabetes, hypertension, fitness, diet and nutrition, weight management and skin care.

Reliance Footprints is a specialty footwear store that would offer over 25,000 pairs of formal, casual, ethnic, party wear and sports wear in men, women and children footwear. The store is to be spread over 7,500 square feet and be dedicated to footwear, handbags and accessories. The design of Footprint was conceptualized by Pavlik of USA which is one of the best design houses in the world keeping in mind the taste and preferences of the Indian consumer. It shall offer brands from Europe and America like Josef Siebel, Rockport, Hush Puppies, Lee Cooper Clarks, Levis, Nike, Adidas, Piccadilly, Dr. Scholl’s and more. For kids, Crocs and Disney will be showcased. The store plans a pan-India presence by opening over 15 more specialty stores.

Reliance Jewels is a stand-alone fine jewelery format. It is to be a one stop shopping destination for fine jewelery. Reliance Retail ventured into gems and jewelery trade with the aim of launching 300 stores all over India within a 3 year time frame. With a growing demand for jewelery and lower competition, Reliance Retail Ltd. plans to overtake Tata’s Tanishq by 2010. The gold jewelery range shall include Kolkata Filigree, Rajkot minakari jewelery, Kundan from Jaipur, Temple jewellery from Kerala, Jadau from Amritsar and more. In Diamond jewelery, Reliance Jewels will offer the finest quality of diamonds and the widest range of daily wear, party wear and wedding designs.

Reliance Timeout - With over 56,000 products Reliance Timeout will offer customer an extensive range of merchandise in books, music, stationery, toys and gifts. It is to a format based on the ideology to provide a place where a consumer can unwind and relax, browse and buy a book, sample some music, choose a gift, and buy a toy or some exclusive stationery for themselves. Reliance Timeout will offer a comprehensive range of products in these categories along with an attempt to create a fascinating customer experience with a warm, lively ambience.

Corporate Structure:

Reliance Retail Limited is the vision of Mukesh Dhirubhai Ambani who is also the Chairman & Managing Director of RIL.

The Executive Directors are Nikhil R. Meswani, Hital R. Meswani, Hardev Singh Kohli, PMS Prasad and R. Ravimohan. Ramniklal H. Ambani is the non-executive and non-independent director.

Key Executives for RRL are:

Raghu Pillai – Director, Chief Executive and President of Retail Operations & Strategy

Ajay Baijal – President of Corporate Planning

Manu Kapoor – Senior Vice-President of Corporate Affairs Division

Bijay Sahoo – Head of Human Resources

Stock : Listing and Performance over time –  As Reliance Retail Limited is a subsidiary of Reliance Industries Limited it is not listed separately on any stock exchange, it can only impact the prices of Reliance Industries Limited.

According to RIL’s annual report for 2008-09 Reliance Retail Ltd reported a net loss of Rs. 20.24 crore on a revenue of Rs. 622.31 crore, Reliance Fresh reported a net loss of Rs. 249.30 crore on a revenue of Rs. 1,778.06 crore, Reliance Hypermart Ltd reported a loss of Rs. 51.84 crore on a revenue of Rs. 372.32 crore. Reliance Digital Retail Finance Ltd and Reliance Dairy Foods Ltd to reported losses. Reliance’s retail businesses closed the year with an aggregate loss of Rs. 557 crore on a revenue of about Rs. 4,000 crore.

Key Data: As part of RIL

Ticker:	Bombay Ticker: 500325 India National Stock Exchange: RELIANCE EQ	Country:	India
Exchanges:	The Mumbai Stock Exchange, National Stock Exchange of India Ltd. , Luxembourg Stock Exchange, London Stock Exchange	Major Industry:	Refineries
2008 Sales	Rs. 139,269.46 crores	Employees:	24,679
Currency:	Indian National Rupees	Market Cap:	Rs. 239,721 crores for 2008-09 Rs. 339,304.7 crores current
Fiscal Yr Ends:	March	Share Type:	Equity Shares

Slogans/Mission Statements -

“Growth is Life”

Throughout the years RRL has been successful in setting up more than 900 stores in 80 cities across 14 states in India to facilitate its multi-format store strategy.

Various other subsidiaries listed under Reliance Retail Limited are:

Retail Concepts and Services (India) Limited, Reliance Retail Insurance Broking Limited, Reliance Retail Finance Limited, RESQ Limited, Reliance Financial Distribution and Advisory Services Limited, Reliance Retail Travel & Forex Services Limited, Reliance Brands Limited, Reliance Integrated Agri Solutions Limited, Reliance Lifestyle Holdings Limited, Reliance Universal Ventures Limited, Strategic Manpower Solutions Limited, Reliance F&B Services Limited, Reliance Agri Products Distribution Limited, Reliance Leisures Limited, Reliance Food Processing Solutions Limited, Reliance Supply Chain Solutions Limited, Reliance Loyalty & Analylitics Limited, Reliance-GrandOptical Private Limited, Reliance Vantage Retail Limited, Reliance People Serve Limited, Reliance One Enterprises Limited, Reliance Nutritional Food Processors Limited, Reliance Petro Marketing Private Limited, LPG Infrastructure (India) Private Limited

Sponsorships: Only as part of Reliance Industries Limited

Tags: Mukesh Ambani, Reliance, Reliance Group, Reliance Industries, Reliance Retail