Reliance Jewels has launched a second store in Ahmedbad on 9th March 2010. As per the company release, it is the seventeenth store of Reliance Jewels, the jewelry specialty format of Reliance Retail Ltd (RRL).

The range being offered by this Reliance Jewels outlet includes designs from Gujarat, Punjab and Bengal, besides bridal and temple jewellery. Furthermore, the Karatmeter available at the store allows customers to check the purity of gold, thereby making the process transparent and customer-friendly.

President and Chief Executive – Lifestyle, Mr. Bijou Kurien, said Reliance Jewels will give a special introductory offer for a limited period to its customers at the new store by charging up to Rs 100 a gram less in case of gold jewelry and up to 100% off on diamond jewelry-making charges.

Reliance Jewels, a the jewelry format of RRL., subsidiary of Reliance Industries Ltd, opened its first store in 2007 and now operates 17 stores across India. They seem to focus on store network and roll out and have chosen prime locations in cities such as Bangalore, Ahmedabad, Hyderabad, Gurgaon, Ludhiana, New Delhi and Mumbai for their outlets thus far.

Reliance Jewels offers Kolkota filigree, Rajkot minakari jewelry, kundan from Jaipur, temple jewelry from Kerala, and jadau from Amritsar in 100 percent BIS Hallmarked gold jewelry and stunning pieces of diamond jewelry. The store provides more than 10,000 exclusive variations of jewellery designs including traditional Amritsari jadau, Ruby and emerald collections and displays a huge range of modern and antique designer collections to give world-class experience to its customers.

Source:http://www.reliance-news.com/reliance/reliance-jewels%E2%80%99-second-outlet-in-ahmedabad/

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