Reliance Trends, the Apparel, Luggage and Accessories specialty format of Reliance Retail announced its Festive Season promotion and also kicked off its new campaign, ‘Sirf Dikhne Me Mehenga’. A nationwide promotion to celebrate the festive season with its customers, Reliance Trends is offering its customers some irresistible offers at all Reliance Trends stores across India. As part of the festive season promotion, customers who shop for Rs. 2,000 will get gift coupons worth Rs.1, 000 and who shop for Rs.3, 000 will get gift coupons worth Rs. 2, 000. That’s not all, an extra gift coupon worth Rs. 500 will also be awarded to the customer if he/she shops using an ICICI Bank Credit Card or Debit Card.
These celebrations are on at all Reliance Trends stores across Delhi, Gurgaon, Ghaziabad, Bangalore, Hyderabad, Mumbai, Jalandhar, Ahmedabad, Kochi, Nasik, Indore, Vishakhapatnam, Chennai, Guntur, Thane, Vijayawada, Baroda, Mangalore, Jaipur, Ranchi, Nagpur, Mysore and Raipur.
Speaking on this occasion, Arun Sirdeshmukh, Chief Executive, Reliance Trends said, “Reliance Trends is a ‘Fashion at great value’ store that offers the latest fashion and high quality products at a very affordable price. For this festive season, we have launched a new campaign, ‘Sirf Dikhne Me Mehenga’ which gives a clear cut message to our customers. To add more zinc this festive season, we also have some irresistible offers which are unmatched to other players in the market.”
About Reliance Trends:
Reliance Trends is the fashion apparels and accessories specialty concept of Reliance Retail which houses some of the best brands from various parts of the world including many from Reliance’s own collection. The uniqueness of the store is the core which delivers “Fashion at great value”. It offers a homogeneous mix of private brands and brands across men’s, women’s and children’s categories. The collection offers high fashion, latest trends, cuts and styles, top quality material backed by technology and innovation BUT at prices unmatched in the market. Reliance Trends was rated the most preferred departmental store as per the recent survey conducted by which Right Choice magazine. The survey, in which 1,917 people in 10 cities participated, revealed that relative newcomer Reliance Trends was the most preferred department store, with a customer score of 74%. It got four stars for service, in-store experience, price and product quality, and five stars for product range.

Nita Ambani, Chairperson of Dhirubhai Ambani International School will share her experiences by delivering a lecture in building institutions of excellence as well as her vision and values as the nation charts its course towards global headship.

Nita Ambani will lecture at the London School of Economics on the subject title, ‘Towards an Indian Renaissance: Building Institutions of Excellence’. She would deliver the ‘C+J Modi/Narayanan PhD Fellowship Lecture’ where the session would be chaired by eminent businessman Professor Lord Meghnand Desai.

Dhirubhai Ambani International School, headed by Nita Ambani, aims to develop a new model for education at the school level in India. Nita Ambani provides leadership to 12 schools which educate 15,000 children. She led the ecological transformation of the Jamnagar Refinery site of Reliance Industries Limited and the establishment of a world-class township there. Nita Ambani serves on the Global Board of the World Economic Forum’s Global Health Initiative.

Nita Ambani has been working tirelessly in order to raise the living standards of the underprivileged and needy as part of the Dhirubhai Ambani Foundation. She has supervised the development of villages around the Reliance projects personally along with taking a keen interest in the upliftment of people in the vicinity. Appreciating her phenomenal qualities of leadership, selfless service and innovative ideas, Nita Ambani was awarded with the Samaj Seva Vishwa Bhushan award.

Nita Ambani, first lady of Corporate India also plays the role of Chairperson of Reliance Foundation and IMG-Reliance joint venture and is the co-owner of Mumbai Indians. Being an educationist, social worker always values any initiative or institution that sprinkles hope and brings new spark and smile to the lives of those who are not as blessed. For Nita Ambani educating and empowering these children and embedding self-esteem in them, is a joy forever.

Mukesh Ambani, was born to Kokilaben and Dhribhai Ambani on 19th April 1957. Little did one now back then that this small baby playing in the outstretched arms of his loving parents would eventually be the global representative of Indian business. Currently, Mukesh Ambani is the Chairman and managing director of the largest private sector enterprise in India. Reliance Industries, which has been included in the list of fortune 500 companies.
Reliance was started by Dhirajlal Hirachand Ambani, more popularly known as Dhirubhai Ambani. The story of Dhirubhai is nothing short of a “rags to riches story”. He was a man of great caliber and had unmatched business acumen. This is the reason why he is till date known as the polyester prince of India. Soon he went on to create Reliance Industries Limited which is now handled by his son Mukesh.
Since Mukesh Ambani took over the family business, the company has only grown by leaps and bounds. This has made Mukesh Ambani one of the most popular and successful entrepreneurs of recent times. His company reliance Industries also contains a horde of subsidiaries, the most popular of which is Reliance Retail.
Mukesh Ambani is married to Nita Ambani. Nita Ambani runs the Dhirubhai Ambani International School which is one of the premier institutes for learning in India. This is just one of the many areas of responsibilities that have been bestowed upon her.
Mukesh Ambani is the business role model for young Indians. It is for these young minds of India that Mukesh Ambani has come up with a new book where he will pen down is thoughts and business philosophies for the world to understand the intricacies of business and be more informed about his journey in Reliance.
Reliance Industries have also entered the Indian hospitality sector with a 14.80% stake in the EIH Company. Nita Ambani is soon to be on the EIH board as the representative of Mukesh Ambani and Reliance Industries. Hence, Reliance have forayed into the luxury segment with a bang and already to greet their guests into the lavish suits and exotic cuisines that await them, giving them the true taste of what Indian hospitality is all about!
Mukesh Ambani is truly a man of varied colors. He runs a very large successful company and still has the time to pen down his thoughts about his journey in Reliance. On one hand he interacts with the biggies of the business world abroad and on the other he believes in the fact that India is the land of a billion opportunities. He believes in the youth of India and feels that this could be the major driving force of new India very soon. He is a man who is both respected and admired for what he has accomplished. Mukesh Ambani will always be the guru of business and the idol of every young Indian who aspires to match his capabilities.

Reliance Trends, the fashion, apparels and accessories specialty concept of Reliance Retail is coming up with overwhelming offers as part of the Diwali offer. Reliance Trends has planned an irresistible offer, wherein you can get gift coupons when you shop for a minimum of Rs. 2000 or above.

Reliance Trends, a subsidiary of Reliance Retail which is a part of Mukesh Ambani’s Reliance Group, is well known to have constant offers to cheer the consumers. The great deals coupled with good quality merchandise, has encouraged consumers to try out Reliance Trends more often. This year round, they have yet again waved the magic wand and come up with a great offer for its customers.

When a person shops for over Rs. 2000, the customer is entitled to a gift coupon worth Rs. 1000 which may be used to shop at Reliance Trends stores later on. The value of the vouchers only increases as the amount the person has shopped for, increases. With the shopping of Rs. 3000, a person is entitled to a gift voucher worth Rs. 2000 which can be redeemed at any of the Trends outlets later on. An extra gift coupon worth Rs. 500 will also be awarded to the customer if he shops using an ICICI Bank Credit Card or Debit Card.

The offer will be valid on select merchandise at Reliance Trends till the end of the Diwali season this year. Reliance Trends houses some of the best brands from various parts of the world including their collections. The brand’s core principle is – ‘Fashion at great value’. It offers a mix of private brands across men’s, women’s and children’s categories. The collection offers high fashion, latest trends, cuts and styles and top-quality material backed by technology and innovation.

Reliance Industries, India’s biggest gas company may be seated on yet another gold mine – it’s block D4. RIL companion Niko Resources, that possess 15 percent in the block situated on the east coast of India, has increased primary estimations of gas reserves in D4. RIL’s is the owner of the block with eighty-five percent.

Canada-based Niko Resources’ chairman and CEO Edward S Sampson informed “We think it is the twice the size of D6 and has prospectively up to an exceeding possibility of 100 TCF gas. It would change India and with 15percent it would substantially modify Niko”

The speaker of Reliance Industries said “The appraisal process is presently being undertaken and we cannot offer any comment.” But company sources say that the drilling in the block is expected to begin only by the last quarter of this financial year or early next financial year.

RIL’s estimated 40 TCF of gas in place at Krishna Godavari D6 has recoverable reserves of 11.5 TCF, the largest deep-water find in India so far. Institutional investors say, for RIL, reserve replacement post D6 exhaustion is critical, which D4 can provide. Any development on that regard can provide upside to SOTP valuation of RIL.

RIL chairman Mukesh Ambani repeatedly reiterated the potential of its oil and gas blocks on the east coast. In the company’s 36th annual general meeting in June he told his shareholders “Reliance has intensified its exploration campaign across the deepwater basin in the East Coast, with the objective of doubling the proven reserves base in the next three years.”

With this Reliance Industries will reach to an unbeatable height. The company’s growth is awe-inspiring.

Reliance Industries Limited has after so many years have thought of bringing back to life the legendary saree collection of Vimal Sarees. Reliance had ensured 20 years ago that the brand Vimal becomes the brand of the nation. But somewhere in between, the zest for sarees seemed to reduce for the company and hence, Vimal sarees slowly diminished. But now, after 20 years, Reliance has again thought of reviving this legendary make to enthrall the Indian audience.

Reliance has been strengthening the brand Vimal since a long time now. Nearly two years to be precise. This branding has ensured that the branding of Vimal is yet again etched into the minds of the consumer. But, through these promotions, Vimal has been places as a menswear brand. With most of the ads targeting corporate and thus establishing a niche image for the brand. The Indian feel to the brand has also helped in it gaining success as a Luxury Item.

In near future, the textile major is gearing up to entice the women of India to again wear Vimal sarees. The past taglines for the brand had created waves throughout India.
“A woman expresses herself in many languages. And one of them is Vimal.”

This was what the tagline said back in the 1970’s. But now, the times have changed and it would be quite interesting to see what kind of branding Reliance decides to go with. It is important to keep the traditional feel of the garment alive along with connecting with a younger and much aware audience, many of whom may have now switched to western wear.

The synthetic sarees that Vimal had launched way back in the 70’s and 80’s may not be the same ones that hit the market soon. Their new avatar will be under covers till the official launch. But there is no doubt in reinstating the fact that reliance will definitely play the volume game here and hence smaller towns and cities where sarees are still popular are the clear targets of the brand. This is the reason why the brad is currently being test marketed in Andhra Pradesh and Other eastern regions of India where wearing sarees is popular.

The mass synthetic saris under the Vimal brand in the 1970s and 1980s may not exactly come back in their same avatar, but Reliance will clearly play the volume game and look for scale in this category by entering smaller towns where saris are still popular.

Mr Anand Parekh, (President-Textiles) of RIL, told media that “There is a large market for branded saris in this category. After all, there is no national brand and the segment is estimated in excess of Rs 15,000 crore.”

Women who are looking forward to the western section for the brand may have to wait for a while as Reliance plans to currently concentrate only on Vimal Sarees. The saree brand has a lot more enticing aspects involved along with it as compared to the western wear segment which anyways everyone is getting into. The recall factor of Vimal saree is also assumed to be a lot more than of Vimal Westernwear.

Hence, it is a bold move by reliance to move into the textile territory which has been long forgotten by them. The brand Vimal is sure to create an impact and only time will tell whether the Indian traditions will be kept alive by reliance or whether the west will rule the roost.

There is no doubt that toys are a normal part of childhood. It is quite true that toys play a significant role in the development of the child. How do you know what toys are the best for your baby? A new parent can spend a fortune on baby toys and chances are your baby will not play with half of them! But there’s one brand of toys that kids can never say no to, Toys “R” Us. Reliance Retail, the India largest organized retail company with Value & Special formats, is planning to bring the world’s leading Toy retailer Toys“R”Us to Indian cities.

Mukesh Ambani-led Reliance Industries retail arm Reliance Retail is near to sign a Joint Venture to unwrap Toys“R”Us’ stores in India. Reliance is still working on the nitty-gritty of the joint venture and is expected to close it in the next few months

Reliance Industries retail outlet Reliance Retail already has joint ventures with UK’s apparel retailer Marks & Spencer , Dutch optical firm Pearle Europe, US stationery chain Office Depot , Italian men’swear brand Ermenegildo Zegna Group and US-based Apple Inc, among others. Reliance Retail is expected to bring a number of international brands across consumer product segment into the country as it looks to take full advantage of the boom in consumer demand.

Reliance Retail has grown into an organization that caters to needs of millions of customers, thousands of farmers and vendors. Based on its core growth strategy of backward integration,
Reliance Retail has made rapid progress towards building an entire value chain starting from the farmers to the end consumers. Reliance Retail currently operates 15 formats such as Reliance Fresh, Reliance TimeOut, Trendz and Digital and Jewels, among others.

With Toys”R”Us Indian kids will get a huge variety of toys and they can select their favorite Ninjas, super heroes and Disney princess from a wide range of toys. Toys help in proper mental and physical growth of kids. So no parent is going to say no to Toys”R”Us.

India’s top industrialist, the 53-year-old Mukesh Ambani plans to pen down his experience and business philosophy. Mukesh Ambani, a man of few words, will turn writer, to pour out the enthralling story of Reliance in a book that might hit the shelves by April 2011. This book by the man of achievements and honors will be published by global publishing major, Penguin.

Indian business magnate and CMD of Reliance Industries, Mukesh Ambani’s book would dwell upon the growth chart of polyster-to-petrochemicals-retail major Reliance Group as also the business philosophy of the biggest corporate house of the country.

Given the books, stories or cases on the history and the success of Reliance has always sparked intense interest in the corporate circles and the management students. Even the movie ‘Guru,’ which is said to be inspired by Shri Dhirubhai Ambani’s life, was a tremendous hit.

Mukesh Ambani takes the chance to set the record straight, authoring the book about the journey of Reliance to become India’s largest private sector company. A chemical engineering from University of Mumbai and MBA from Stanford University, Mukesh Ambani joined Reliance in 1981. And since then he initiated Reliance’s backward integration journey from textiles into polyester fibers and further into petrochemicals, petroleum refining and going up-stream into oil and gas exploration and production. Under Mukesh Ambani’s leadership, Reliance Industries has expanded into a massive global conglomerate offering everything from petrochemicals to fabrics. The company’s growth has been awe-inspiring.

World’s largest grassroots petroleum refinery at Jamnagar is the brainchild of Mukesh Ambani. This was followed by setting up of another 27 million tones refinery next to the existing one, thus transforming “Jamnagar” as the ‘Refining Hub of the World’.

Mukesh Ambani has played various roles in his life. And the list is long, it doesn’t seem to end. Being a writer now gets added to this list. His book will surely inspire many and help them to build their own path to success.

Often referred to as the ‘Empress of India”, Nita Ambani grew up in the suburbs of Mumbai. Nita Ambani, daughter of a senior Birla executive, always had keen interest in Indian classical dance and wanted to pursue a career in dance. While her mother aspired for her to become a chartered accountant but she wanted to pursue a career in dance. Nita Ambani who holds qualifications as a teacher and an interior designer is a Commerce Graduate from Mumbai University.

With motto, ‘Dare to Dream. Learn to Excel’, Nita Ambani heads Indian as well as an international curriculum based school Dhirubhai Ambani International School. This school aims to develop a new model for education at the school level in India. Nita Ambani has been working tirelessly in order to raise the living standards of the underprivileged and needy as part of the Dhirubhai Ambani Foundation. She has supervised the development of villages around the Reliance projects personally along with taking a keen interest in the upliftment of people in the vicinity. Appreciating her phenomenal qualities of leadership, selfless service and innovative ideas, Nita Ambani was awarded with the Samaj Seva Vishwa Bhushan award.

Nita Ambani is married to Reliance Industries Limited’s chairman and CEO Mukesh Ambani. She is a proud mother of a lovely beautiful daughter Isha, and two sons, Anant and Akash. Nita Ambani, proud of the presence of compassionate streak in her kids, instills Indian traditional values in them. She believes that if her kids are anchored to such roots, it will resonate in their personality. Nita Ambani strongly believes that service to humanity is service to God. And it is this very fundamental lesson that she imparts to her three children.

Nita Ambani dons many hats as the Chairperson of DAIS, co-owner of Mumbai Indians, first lady of Corporate India, an educationist, social worker and many more. Nita Ambani always values any initiative or institution that sprinkles hope and brings new sparkle and smiles to the lives of those who are not as blessed. For Nita Ambani educating and empowering these children and embedding self-esteem in them, is a joy forever.

Nita Ambani is sure of her role and confident of playing it to perfection. As a heavy duty power lady, Nita Ambani is all set to assume fresh responsibilities on all levels. Nita is a definition of calmness. Wife, mother and businesswoman, are some of the many roles that India’s first corporate lady dons 365 days a year.

From a normal childhood in Santacruz to becoming a part of the country’s biggest corporate household, Nita Ambani has dealt with numerous twists and turns of life. Perhaps Vicerine is an appropriate title for her!

Nita Ambani has always been in news. Let’s face it, the media loves her. So whether she is inaugurating a function, cheering her team “The Mumbai Indians” or she is busy with monitoring the progress of Dhirubhai Ambani International School, she always makes it to the front page. Lately, Nita Ambani has been in news more for her business achievements.
So, it’s not every day that Nita Ambani chooses to speak about her three lovely children — daughter Isha and sons Akash and Anant.
She reveals that they plunged headlong into charitable activities like their illustrious dad, businessman Mukesh Ambani and of course, Nita herself!
“Isha is interested in imparting education to underprivileged children. This summer she led a group of students from Yale visiting India as part of an NGO initiative. Akash supports sporting activities for underprivileged children. Anant is an animal lover and runs an animal shelter for injured animals and animals in distress. We are proud that our children have this compassionate streak in them,” she says.
With a twinkle in her eye she also reveals that her three children have picked up some very specials skills along the way. Aakash has a keen interest in wildlife photography, Isha is a natural artist and Anant is a naturalist. “I have always been particular to instill Indian traditional values in our children. I believe that when they are anchored to such roots, it will resonate in their personality.”
To add more to the charity work already being performed by her, she has also decided to support a charitable art and luxury auction, The Treasure Trove co-patronised by Bijal Meswani.
Talking about the initiative and why she chose to be a part of it, she says, “I always value any initiative or institution that sprinkles hope and brings new sparkle and smiles to the lives of those who are not as blessed. The Research Society, Jai Vakeel School is one such exemplary institution, serving the differently-abled children for nearly three-quarter of a century. Educating and empowering these children and embedding self-esteem in them is a joy forever.”
The future of the great empire of Mukesh Ambani will soon fall in the hands of these three bright young minds. Only time will tell what happens then. But for the moment, Nita Ambani stands a proud mother of three compassionate and talented kids who might soon be the torchbearers of Reliance Industries.