Reliance Jewels, the jewellery specialty store from Reliance Retail, today launched its first store here today.

The store is the third in Karnataka and 23rd in the country.

Addressing a press conference after the launch of the store, Assistant General Manager (AGM) Isaq Turner said the new store offered 100 per cent range in gold, diamond and wedding jewellery.

He said RRL, which opened its first retail store in November 2006, operated more than 1,000 stores in 86 cities.

Source:http://news-views.in/reliance-jewels-opens-first-store-in-coastal-ktaka/

Reliance Jewels, the jewellery store from Reliance Retail announced the launch of its first store in Mangalore at City Centre Mall on Tuesday. This is the third store in Karnataka and 23rd store in the country.

Addressing the reporters on Tuesday, Reliance Jewels Southern region Assistant General Manager Isaac said that Reliance Jewels offers its consumers an unparalleled range of jewellery, backed by the assurance of hallmarked gold and certified diamonds, in an unmatched shopping ambience.

Reliance Jewels has a special introductory offer of flat 10 per cent off on plain Gold Jewellery making charges, flat 20 per cent off on studded gold jewellery making charges and flat 100 per cent off on diamond jewellery making charges.

Reliance Jewels guarantees 100 per cent purity as it offers only BIS Hallmarked Gold. Diamonds here are Internationally Certified by Independent Certification Laboratories.
The range at the store encompasses stunning designs in South Indian Temple Jewellery, Hyderabad Ruby and Emerald collections, Timeless Naqashi Rajkot Antique, Kolkata Filigree, Kundan and exclusive Bridal Jewellery. Plus exquisite diamond jewellery in distinctive designs, finish and superior quality to celebrate every special occasion in a woman’s life.

Source:http://news-views.in/reliance-jewels-shines-in-city-centre-mall-mangalore/

With an aim to provide consumers with a wide range of high quality products at competitive prices, RRL had launched a chain of jewellery stores under the brand name ‘Reliance Jewels’. With the opening of its new store in Nashik, RRL has now 21 jewellery stores in select cities in the country.

“Reliance Jewels stores offer consumers an unparalleled range of jewellery, backed by the assurance of hallmarked gold and certified diamonds, in an unmatched shopping ambience. We have received a very positive response from our customers across India and are confident that the Reliance Jewels experience will be appreciated by our customers here in Nashik too,” a company official said.

The new jewellery store in Nashik, which is located in City Centre Mall here, will offer a wide range in gold, diamond and wedding jewelry with a wide choice of more than thousands of exquisitely crafted designs from across the country to make it a one-stop shopping destination for fine jewellery.

The range encompasses stunning designs in Kolkata Filigree, Kundan & Polki, Designer Antique, Timeless Naqashi, Hyderabad Ruby and Emerald collections, Temple Jewellery, Fusion collection and exquisite Bridal Jewellery, Plus exclusive diamond jewellery and Solitaire collections in distinctive designs, finish and superior quality

Source:http://news-views.in/reliance-jewels-opens-store-in-nashik/

Reliance Retail will soon pilot the retail venture of Office Depot and open the first Hamleys toy store as the Mukesh Ambani-led retailer beefs up its portfolio and expansion plans. Its offerings under the lifestyle umbrella range from books & music, apparel, toys and opticals to jewels and office supplies. ET caught up with Reliance Retail’s president & chief executive-Lifestyle Bijou Kurien for an exclusive interview. Edited Excerpts:

Are the multiple verticals under the Lifestyle division operating profitably?
Both Reliance Time Out, which will grow to 20 stores by 2011, and the relatively smaller-store-sized Reliance Jewels, which will have 50 stores by 2011, broke even last year. Almost half of our 46-odd optical retail stores Vision Express have also broken even. The Marks & Spencer brand has now been repositioned to compete in the mid-market segment in India. We intend to open bigger stores of around 15, 000 to 20, 000 sq ft where merchandise will be extended from apparel to personal care, home ware and accessories. India will also account for a larger sourcing component for Marks & Spencer.

Over a year after joining hands with US-based Office Depot how has the JV progressed?
The Office Depot JV currently operates through a business-to-business relationship where we’ve focused on the small, medium and large office supplies space so far through our joint acquisition of eOfficePlanet, a supplier of office products and services to corporates. We are testing our first retail foray through an Office Depot store in Bangalore.

Has the lifestyle division also set its sights on smaller cities yet?
Reliance Jewels is positioned as a mid-market retailer which doesn’t cater to the everyday low-priced diamond jewellery segment but targets the occasion (wedding, births etc) and adornment-led jewellery segments. Given the fact that the Reliance brand is strong, we’ve positioned some formats such that it can tap into the potential of rural retail without creating a separate brand for smaller markets like Dhanbad and Jamnagar. Vision Express also holds relevance because like jewellery there are few national optical retailers and sight correction is a need that cuts across population strata.
The lifestyle division will also make inroads into smaller cities by co-locating with Reliance Hypermart’s roll out. Classically, hypermarkets are designed in a manner where the area in front of the cash till is allocated for several independent stores. So, in areas such as Rajahmundry and Kolhapur we’ve opted for co-location opportunities for Reliance Jewels and Vision Express with the hypermart. From a cost point of view too, drumming traffic towards independent formats and affordability of standalone rent often becomes a challenge within smaller cities.

How did the discretionary-purchase driven Reliance Time Out perform in a year when consumer sentiment took a beating?
Time Out was the only format within Reliance Retail that grew substantially in the slowdown period. Although, the sheer market size of our offerings is only around Rs 10, 000 crore, as the categories are highly underpenetrated, sales can be strengthened by creating occasions that lend themselves for purchases. This is why we had 200 events across three of our stores within 11 months.
We’ve performed better than competitors because our stores are built on architecting merchandise in line with people’s lives as opposed to being in a purely product-selling mode. Products are just the ambassadors, if you go beyond that by building an exciting store experience then sales don’t get dictated by macro trends. In fact, despite being a discretionary category it clocked 47% like-for-like growth this January.

Time Out corners now also feature within Pantaloon Retail’s Central formats across Bangalore and Ahmedabad. What is the rationale of being present in a rival’s format?
It’s a win-win partnership for both retailers. Central is a premium format where the consumer traffic is relevant to Time Out and the offerings appeal to the audience. Being wants and aspiration-driven, the format’s presence itself drives consumption. From a competitor’s point of view, it offers the option of partnering with a competent player to add to other categories.

Will there be a product overlap given your franchisee agreement with British toy retailer Hamleys?
Given the size of the population, the toy category is fairly underdeveloped in India. If you don’t show toys through large stores, you won’t sell enough of this impulse-driven segment. Most Indian retailers have included toys only as an aspect of multi-category stores so far. Our experience with Reliance Time Out showed that there existed a larger opportunity in having a full-fledged toy store. We will open the first store in Mumbai this month, followed by Chennai.

Source:http://economictimes.indiatimes.com/opinion/interviews/Reliances-new-thrust-on-retail-business/articleshow/5720460.cms

Indian Retail conglomerate, Reliance Retail Limited has launched its first Reliance Jewels outlet in Thane at Korum Mall. This is the seventeenth successful store launch of Reliance Jewels across India and the third in Mumbai. Reliance Jewels is offering a promotional offer of up to 50 percent OFF on gold jewellery making charges and up to 100 percent OFF on diamond jewellery making charges at the Thane store.

Commenting on the launch of the Thane Reliance Jewels, Mr. Bijou Kurien, President and Chief Executive – Reliance Retail said, “It has always been the endeavour of Reliance to provide consumers with a wide range of high quality products at competitive prices. Reliance Jewels is another step in that direction- we offer consumers an unparalleled range of jewellery, backed by the assurance of hallmarked gold and certified diamonds, in an unmatched shopping ambience. We are delighted to bring the Reliance Jewels experience to people residing in Thane. We have received very positive response from our Ghatkopar and Hughes Road customers and are confident that the Reliance Jewels experience will be appreciated by our Thane store customers too.”

Reliance Retail is leaving no stone unturned in tapping the lucrative jewellery retail industry in India. The total business ratio says that after food and apparel, jewellery is the next biggest industry and has got a very large scope and the competition is much lower compared to the other two which is why Reliance Jewels is all set for a major expansion.

The gold jewellery range encompasses Kolkata Filigree, Rajkot minakari jewellery, Kundan from Jaipur, Temple jewellery from Kerala, Jadau from Amritsar and much more. In Diamond jewellery, Reliance Jewels offers the finest quality of diamonds and the widest range of designs, ranging from daily wear to party wear, from diamonds for weddings as well as to celebrate every special occasion in a woman’s life.

Reliance Jewels has launched a second store in Ahmedbad on 9th March 2010. As per the company release, it is the seventeenth store of Reliance Jewels, the jewelry specialty format of Reliance Retail Ltd (RRL).

The range being offered by this Reliance Jewels outlet includes designs from Gujarat, Punjab and Bengal, besides bridal and temple jewellery. Furthermore, the Karatmeter available at the store allows customers to check the purity of gold, thereby making the process transparent and customer-friendly.

President and Chief Executive – Lifestyle, Mr. Bijou Kurien, said Reliance Jewels will give a special introductory offer for a limited period to its customers at the new store by charging up to Rs 100 a gram less in case of gold jewelry and up to 100% off on diamond jewelry-making charges.

Reliance Jewels, a the jewelry format of RRL., subsidiary of Reliance Industries Ltd, opened its first store in 2007 and now operates 17 stores across India. They seem to focus on store network and roll out and have chosen prime locations in cities such as Bangalore, Ahmedabad, Hyderabad, Gurgaon, Ludhiana, New Delhi and Mumbai for their outlets thus far.

Reliance Jewels offers Kolkota filigree, Rajkot minakari jewelry, kundan from Jaipur, temple jewelry from Kerala, and jadau from Amritsar in 100 percent BIS Hallmarked gold jewelry and stunning pieces of diamond jewelry. The store provides more than 10,000 exclusive variations of jewellery designs including traditional Amritsari jadau, Ruby and emerald collections and displays a huge range of modern and antique designer collections to give world-class experience to its customers.

Source:http://www.reliance-news.com/reliance/reliance-jewels%E2%80%99-second-outlet-in-ahmedabad/